Most teams write their ideal customer profile once, put it in a Google Doc, and never look at it again. In Close180 it's a living Knowledge Base that every AI feature reads from directly — so your positioning stays consistent everywhere, automatically.
Fill these in once — in Settings, or by just chatting with AI BDR — and every AI feature in Close180 reads from the same source.
Your ideal customer profile, pain points, USP, and brand voice — the foundation every AI feature below reasons from.
What you actually sell and for how much, so AI never invents a product or quotes the wrong price.
Who you're up against, so AI BDR can position against a competitor by name instead of speaking in generic terms.
Your real objection-handling answers, so AI responds the way your best rep would — not a generic script.
Opening lines, closing lines, follow-up strategy, and things to never say — your actual sales approach, encoded.
Answers to the questions prospects actually ask, so AI Chatbot never has to guess.
Anything else worth knowing that doesn't fit a structured field — AI reads it too.
Reference material AI can pull from when it needs more depth than a short field provides.
Fill it in once. These all read from it automatically — no copy-pasting your positioning into three different tools.
Positions against the right competitor, handles objections the way your playbook says to, and never invents a product or price.
Answers prospect questions using your real FAQs and products — not a generic AI answer that happens to be wrong.
Cites your actual USPs and ICP language in a generated deck, instead of generic claims that could describe any company.
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